The Creative Engagement Group rebrands its Forty1 business in North America

Forty1, the employee engagement division of The Creative Engagement Group (TCEG), is bringing together its UK and North American businesses under one name, with a new logo; a bold, new identity; and a new combined Forty1 website.


Developed in house by the TCEG creative team, the new identity is shaped by Forty1’s passion to create better, more engaging employee experiences. Central to the new look is the idea that when science meets creativity, when the complex becomes clear, and when the business world gets the human touch, energy is created and working lives are enriched.


Richard Burton, Forty1 Global Managing Partner, comments, “Our new identity is a bold expression of the feeling we want people to have in the future of work. The talented team we’ve built at Forty1 across the UK and North America, all share a passion for enriching working lives. It’s that passion and energy that enable us to create experiences that inspire the lasting change in behaviour, culture and engagement that our clients need.”


The North American business division, which had been operating as Forty1-Vitiello following TCEG’s acquisition of Vitiello Communications Group, is now known as Forty1.


Kristen Erickson, Principal Consultant and Vice President of Forty1 in North America, says, “Our new name and brand identity is a powerful expression of our successful integration of the North American team into Forty1 and the broader TCEG family.”


Forty1 in North America specializes in providing a range of strategic and creative services to large pharmaceutical and healthcare companies. The talented team of more than 30 professionals across the U.S., combines their deep expertise in employee engagement, change management and internal communications with the wider capabilities of TCEG to help clients drive performance through better employee experiences.




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