‘A picture is worth a thousand words’ is an adage that resonates with me on a personal level. As a visual learner, and someone who is dyslexic and dyspraxic, I navigate many things through imagery and visuals. Photography plays an important role in how we perceive the world around us. The media has used photography to influence and portray what is considered ‘normal’, defining what representation should be. On the whole, we see visually appealing, white, (binary) gendered people, but is this really representing the world we live and work in? For me, this is where many campaigns and brand identities fall short – the ‘thousand words’ their photography screams are that of tokenism and misrepresentation. Their choice of photography often feels like a tick-box exercise.