The Creative Engagement Group (TCEG) today announces the acquisition of US based employee engagement experts, Vitiello Communications Group. The Creative Engagement Group is the immersive division of Huntsworth, the international healthcare and communications group.

At the beginning of sixth grade, one of my new teachers gave our class an essay assignment. After he read mine, he accused me, the only non-white child in the class, of not writing it myself. His reasoning? It was too well written. This, despite my easily verifiable strong academic record, particularly in writing.

There once was a person who, in search of a tasty snack, bit into a SunChip. But before it could be fully enjoyed, the oversized chip crumbled into pieces — leaving a mess in its wake. Other consumers had the same experience. While the chips packed a punch of flavor and crunch, the poor user experience overshadowed the appeal.

In 2020, I watched as corporate America rose to the occasion: CEOs and boards made public statements decrying racism and committing to driving change across their organizations. Diversity leaders were in demand, talent practices were assessed, and inclusion appeared on just about every business agenda.

For many of us, this February is one of the most significant Black History Months in our adult life. Last year, a confluence of events brought racism to the forefront of our national dialogue. A pandemic that disproportionately affected the Black community, combined with the murders of innocent Black people, triggered an uprising. Americans of different racial, ethnic, social and economic backgrounds protested across the country for the shared cause of racial justice.

Successful businesses understand the importance of creating a positive online experience for their customers. But are they doing the same for their employees?

Goodbye and good riddance, 2020. I think we can all agree there’s a lot we want to leave behind from last year: the struggles, the losses and the myriad other personal and professional challenges. On a lighter note, as a communicator, I hope to never write, say or hear “in these unprecedented times” again. But as an optimist, when I look into the rearview mirror at last year, I can find a few positives.

Trust and accountability are at the heart of successful remote work arrangements. VTLO built a culture where remote workers thrive. So can you.

Each year on Giving Tuesday, Vitiello Communications Group (VTLO) names the team member with the most volunteer hours for the year as our Volunteer of the Year and makes a monetary donation to a nonprofit organization of the honoree’s choice. This year that honoree is Richelle Feigin, Senior Account Director. Richelle logged more than 100 volunteer service hours in 2020, the highest number of the many VTLO team members who spent time giving back to their communities this year.

Companies seeking to build or strengthen an inclusive workplace culture want self-identification data to inform a range of talent management activities including recruiting and hiring, mentoring, leadership development and succession planning. By collecting and analyzing data that employees voluntarily provide, leaders can target areas for improvement and focus resources for the greatest impact in meeting their employees’ needs.