The Creative Engagement Group (TCEG) today announces the acquisition of US based employee engagement experts, Vitiello Communications Group. The Creative Engagement Group is the immersive division of Huntsworth, the international healthcare and communications group.

For many of us, this February is one of the most significant Black History Months in our adult life. Last year, a confluence of events brought racism to the forefront of our national dialogue. A pandemic that disproportionately affected the Black community, combined with the murders of innocent Black people, triggered an uprising. Americans of different racial, ethnic, social and economic backgrounds protested across the country for the shared cause of racial justice.

Successful businesses understand the importance of creating a positive online experience for their customers. But are they doing the same for their employees?

Goodbye and good riddance, 2020. I think we can all agree there’s a lot we want to leave behind from last year: the struggles, the losses and the myriad other personal and professional challenges. On a lighter note, as a communicator, I hope to never write, say or hear “in these unprecedented times” again. But as an optimist, when I look into the rearview mirror at last year, I can find a few positives.

Trust and accountability are at the heart of successful remote work arrangements. VTLO built a culture where remote workers thrive. So can you.

Each year on Giving Tuesday, Vitiello Communications Group (VTLO) names the team member with the most volunteer hours for the year as our Volunteer of the Year and makes a monetary donation to a nonprofit organization of the honoree’s choice. This year that honoree is Richelle Feigin, Senior Account Director. Richelle logged more than 100 volunteer service hours in 2020, the highest number of the many VTLO team members who spent time giving back to their communities this year.

Companies seeking to build or strengthen an inclusive workplace culture want self-identification data to inform a range of talent management activities including recruiting and hiring, mentoring, leadership development and succession planning. By collecting and analyzing data that employees voluntarily provide, leaders can target areas for improvement and focus resources for the greatest impact in meeting their employees’ needs.

2020 . . . what a year it has been! With a global pandemic in the foreground, as well as the political and social unrest throughout the nation, employees are facing assaults from multiple sources on their physical and psychological wellbeing.  So, when leaders need to communicate difficult news related to the business, they must do so thoughtfully to avoid compounding the emotional toll on employees. Adding new concerns to employees’ lengthy list of worries is sure to further compromise employee engagement and productivity and send morale plummeting to almost irreparable levels.

As a proud alum, I gladly share stories about my alma mater on social media. As a board member, I frequently forward email messages from a local non-profit. As a motivated team member, I often like and share posts from my employer. Members of your organization form a ready-made audience for amplifying your organization’s message on social media. If you’re not tapping into this resource to build and grow your brand, you could be missing out.