Tight deadlines, heavy workloads, structural changes, financial security, health and safety concerns – these are just a few of the many challenges employees face today. In the new norm where we are bombarded with a constant stream of business and personal demands, effective communication is key to ensuring a workforce that is ready and able to sustain themselves, their families, and the business for the long haul. But how do we do that? We need to think of our employees as we do our external customers, because in reality, employees are our internal customers – the foundational talent who will help us meet our critical business goals.