Most organisations would probably agree that business has largely accepted the need to bring ‘wellbeing’ into the core of what they do. Once seen as peripheral, soft, or ‘fluffy’, the pandemic has made us begin to reconsider its centrality to core business activity. But to bring about lasting, meaningful change and to ensure it’s seen as fundamental – we’ll need to relook at existing perceptions, challenge them, and envisage the impact of this reimagining of a wellbeing 2.0.