Your favourite pack of biscuits. The fuel in your tank. The butter in your fridge. Train fare. Childcare. Your eye-watering mortgage hike. In this age of perpetual instability, one thing seems certain: this one is affecting all of us. 

COVID-19 has made the corporate approach to wellbeing even more crucial. With more people working from home or in a hybrid way, it can be more difficult to find a unified approach, according to a new study on wellbeing conducted by Forty1, the employee experience division of The Creative Engagement Group (TCEG).

Most organisations would probably agree that business has largely accepted the need to bring ‘wellbeing’ into the core of what they do. Once seen as peripheral, soft, or ‘fluffy’, the pandemic has made us begin to reconsider its centrality to core business activity. But to bring about lasting, meaningful change and to ensure it’s seen as fundamental – we’ll need to relook at existing perceptions, challenge them, and envisage the impact of this reimagining of a wellbeing 2.0.